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Another Satisfied Client

Empower Public Relations client Steve Fretzin, President of Sales Results, Inc., had some great things to say about us!  And he’s only been a client for a month! I have only been working with Empower PR for about a month now … Continue reading

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How to Be of Service to the Media

Have you ever wondered how some businesses or individuals routinely appear on television or in the newspapers? What do they offer that makes them so appealing to the media? Well, a fantastic business model and a wealth of expertise is … Continue reading

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How to Write an Empower Public Relations Pitch

One of the key points to the Empower PR strategy is weekly pitches, presenting a fresh idea to the media each week. Not to be confused with a press release, these pitches are two to three paragraphs long and get … Continue reading

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Online Social Networking

Facebook isn’t just for teenyboppers anymore! Online social networking is the new way in which business are connecting with clients and with each other. From Facebook to Twitter to LinkedIn, a strong online social networking presence creates more revenue for … Continue reading

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Profit Through Appreciation

According to the old saying, “If you want to make money, you have to spend money.” However, many employers are finding that if you want to make money, you might need to spread something more valuable than cash. You need … Continue reading

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Stand Out from the Crowd

Reporters, editors, and producers get swamped with thousands of pitches every month. How does Empower make sure that our pitches stand out from the rest? Aside from hiring creative and intelligent PR experts, we also make sure to create a … Continue reading

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The First Step

What is the first step in achieving great publicity for you or your company? At Empower, we believe that great publicity begins with an impressive press kit. The press kit is how the media is first introduced to your unique … Continue reading

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The Big Payoff

Empower PR differs vastly from other PR firms for a number of reasons, but perhaps one of the most prominent reasons is our payment system. Most PR firms require clients to sign a 12-month or 6-month agreement, while at Empower … Continue reading

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PR is the Advertising of Today and Tomorrow

What do TiVO, DVR, Sirius, and XM radio all have in common? They all prevent traditional advertising messages from reaching their intended audience. In today’s era of fast-forward and “On Demand” programming, commercials are becoming increasingly ineffective as consumers gain … Continue reading

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